My Creative Freelance & Course Work
A collection of social-first campaign concepts and branded content projects focused on beauty, lifestyle, and digitally driven storytelling. My work blends creative strategy, visual identity, and audience engagement to create content designed for modern social platforms.
Glossier You - “Made to Melt Into You”
Glossier You - “Made to Melt Into You”
Deliverables:
TikTok/Reels campaign concept
Instagram social assets
Product-focused motion creative
Beauty brand storytelling visuals
Digital campaign mockups
Overview:
A conceptual social-first campaign for designed to reposition Glossier You as an intimate, skin-enhancing fragrance through soft visuals, editorial storytelling, and beauty-focused motion creative.
Creative Strategy:
Inspired by modern fragrance marketing across TikTok and Instagram, the campaign leans into texture, warmth, and understated femininity to create a feeling rather than simply promote a product.
Rhode - Caramelized Banana Launch Campaign
Rhode - Caramelized Banana Launch Campaign
Overview:
A conceptual campaign created for centered around the launch of the brand’s caramelized banana peptide treatment. The creative direction focused on translating the product’s warm, nostalgic identity into scroll-stopping social content.
Creative Strategy:
The campaign combines playful typography, rich golden tones, and editorial-inspired visuals to mirror Rhode’s minimal yet trend-aware brand aesthetic while emphasizing product texture and lifestyle appeal.
Deliverables:
Social graphics
Product launch visuals
Instagram feed concepts
Short-form campaign assets
Alani Nu Brand Strategy Project
Alani Nu Brand Strategy Project
Overview:
A campaign concept for focused on promoting wellness products through colorful, high-energy social content designed for a Gen Z audience.
Creative Strategy:
The creative direction centered around vibrant product visuals, fitness-inspired placements, and digitally native marketing concepts intended to feel interactive, energetic, and community-driven.
