Marketing & Communications Specialist

Conexon, LLC

At Conexon, I worked across multiple campaign initiatives including regional strategy development, customer testimonial campaigns, and brand messaging content to support Conexon Connect’s growth and community engagement goals.

Conexon Connect Marketing Work

Building campaigns that connect communities, from big-picture strategy to the content people actually see and engage with.

A promotional advertisement for Conexon Connect internet service featuring a smiling elderly woman and young girl looking at a tablet together. The ad highlights internet plans starting at $49.95 per month, with a call-to-action button to sign up.
Advertisement for Conexon Connect offering fiber internet starting at $49.95 per month.
Blue and white informational graphic about Conexon Connect's mission to provide broadband internet to rural communities, featuring a Wi-Fi icon and a call to action to connect through conexonconnect.com.

What happens when you stop talking to everyone the same way?

This strategy shifted Conexon from a one-size-fits-all national approach to localized campaigns built around real communities, real people, and real priorities.

Regional Marketing Strategy Campaign

A blue background with white text describing the company's shift from a nationwide to a regional marketing model, emphasizing tailored campaigns and increased local relevance. The company's logo, Conexon Connect, is at the bottom right corner.
An infographic titled 'What will change?' shows a comparison of campaign planning strategies before and after. Before: campaigns were planned and executed nationally with uniform messaging across all markets. After: campaigns are developed and deployed by region, with distinct strategies, visuals, and messaging tailored to local priorities and member expectations. The bottom right corner features the Conexon Connect logo.
Presentation slide titled 'Midwest Region' with a subtitle 'Family, Community Engagement, Affordability.' Contains bullet points describing the region's rural and suburban areas, family-oriented households, diverse landscapes, careers like agriculture and healthcare, outdoor activities, and messaging emphasizing stability and reliability. The slide features the Conexon Connect logo at the bottom right.
A blue landscape background with white text explaining how marketing campaigns work, including campaign planning, messaging, offers, and execution, with a logo of Conexon Connect in the bottom right corner.
Click here to view full slide deck!
Click here to view full slide deck!

NPS Testimonial Campaign

This campaign focused on highlighting actual customer experiences to build trust, relatability, and a stronger emotional connection with the brand.

Testimonial graphic with a rural landscape background, a green, yellow, red, and blue seal showing a score of 79 for Net Promoter Score, and a blue speech bubble containing a quote from Mary Jane M. Georgia praising the installation of Conexon for eliminating swirly circles in her house.
Customer review badge for Conexon Connect with a score of 79 out of 100, featuring the NPS logo and a quote from Dennis H. in Kentucky praising the internet service and workers, set against a forest background.
A rural landscape with open green fields and a cloudy sky, featuring a circular logo with the text 'CONEXON CONNECT' and 'NET PROMOTER SCORE 79' in a blue speech bubble containing a customer testimonial from Amy M. in Georgia.

A deep dive into customer sentiment using NPS data — translating real feedback into insights that inform stronger, more human-centered marketing.

NPS Case Study

Click to read!
Click to read!

Built with a focus on community, clarity, and actually making marketing feel human.

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